Is channelling your inner zombie the secret to sales success?
Adelaide’s parklands were swarmed by zombies on the weekend as the annual Adelaide Zombie Walk was held. People have told me that amid the sea of gashes, bruises and bandages, it was interesting to...
View ArticleWhat is the difference between the SA Ambulance Service and your business?
I hope you didn’t see the inside of an ambulance over the Australia Day long weekend. It is a place most of us never want to be but when we need to, we want to be there as quickly as possible. This is...
View ArticleRemember to say “I love you” before it’s too late
A client told me a story last week that prompted me to write this article. She said that she had felt neglected by a supplier for quite some time and as a result of that and other factors had moved the...
View ArticleMarketing the $7.00 Potato and 5 Tips for Adding Value
The other day I was wandering around Darling Harbour, Sydney and I witnessed something fascinating. I saw potatoes being sold at $7.00 each. You must be thinking that these were some sort of imported,...
View ArticlePoor Internal Communication and an Adelaide Politician
Last week I ventured into one of my favourite restaurants on a relatively quiet Sunday night. As our table of six was being seated I mentioned that we would be joined by another group of five friends....
View ArticleThree Tips to use your Sales Process to Insult and Frustrate Prospects
Baker Marketing is in the process of moving office. We have outgrown our current home and have found a lovely place that we would like to prepare for our team and clients. As a result, I am in the...
View Article3 Reasons to Mystery Shop Yourself
The other day I had an odd experience in an Adelaide supermarket. I had stopped on the way to a friends house to pick up a small handful of allegedly vital ingredients. Already late and now burdened...
View ArticleTerrifying US Cop Re-defines Branding and Brand Loyalty
This week I came across a new level of brand loyalty. Ninensm World News reports that Louisiana based Lieutenant Clay Higgins (also known as Cajun John Wayne) has issued warnings via social media...
View ArticleIs Customer Service Important? Christmas Tree Farm Case Study
Are you still questioning whether Customer Service is important within your business..? Or maybe you have just never thought about it? I was again reminded of the importance over the weekend where I...
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